Not only do I write emails for my own agency, Inspired Social Co., I am constantly writing and designing emails for ISC clients. I personally use Flodesk for my business and it’s what I also recommend to every client when they are getting started.

But wait- let’s pause for a sec and just mention that we are always recommending email as part of our client’s platform stack. Why? Because it converts better than any other form of digital marketing AND it’s cost effective. This is worth mentioning because I spend hours developing strategy, content and design for both ISC and our clients – we take email seriously around here! And Flodesk has been our go-to for years.

We suggest Flodesk because it’s user friendly and so intuitive to use that there is almost zero learning curve- and it just got even better. They just introduced a brand new tool that is going to change the email game- and I got to try it first! Here, I’m sharing my honest review of what Flodesk is calling Flodesk Studio. Let’s dive in…

What is Flodesk Studio?

Here is how Flodesk describes their new tool…

Flodesk Studio is a brand-new email design app, built by real human designers, accelerated by AI, and finished by you. You describe what you want, then Studio brings it to life on-brand. You refine it in chat or pixel by pixel. Use it inside Flodesk or export the HTML to any provider – Mailchimp, ConvertKit, Beehiiv, whatever you’re on. 

When I had the chance to test-drive this amazing app I was giddy with excitement because I understood just how much simpler email design was going to become. Flodesk Studio first prompts new users to add in their brand colors, fonts and logo and even placeholder images that can make your emails come to life, even if you aren’t sure what the final photos will be just yet.

In short, Flodesk Studio gives you everything you need to make your emails look as good as multimillion-dollar brands. Yep- the big brands that have big budgets that you save emails from because they are that good!

I love how easy it was to add in our signature ISC colors and fonts with just a few clicks. If you have a Flodesk account this will populate, but if you don’t, no worries! You’ll be guided through all the prompts needed for Flodesk Studio to create your brand style, including brand voice. This ensures that the copy Flodesk Studio creates for you sounds like your brand- not like AI!

How Can You Use Flodesk Studio?

First, I want to share how I plan to use Flodesk Studio for both my agency and my clients. And then I’ll share how business owners can use it – regardless of what email platform you currently subscribe to!

Our internal emails have a specific look and feel to them and we love that for us- because it makes it fairly easy to create new ones as often as we need. But we LOVE to switch it up when it comes to specific campaigns outside of welcome flows and newsletters. As we approach Q4 we have a number of events and launches and we want the emails promoting them to have a unique look and feel.

It gets time consuming to design new layouts for every campaign, which is why I love Flodesk Studio. I add in a prompt specific to the email I need to create and it will generate not one but THREE design options for me.

For our clients this is truly a win. We can pour our laser focus into strategy and deliverability while still providing an exceptionally designed email layout that’s totally on brand. We still write the copy for each email, but using Flodesk Studio allows us to make sure that the copy is easily readable with headings, banners, quotes and more. This ensures readers keep readings all the way through. It’s not just what the email says- it’s how it’s designed that is important too!

So, how can YOU use Flodesk Studio? The biggest advantage is that it saves time. You don’t need to be a graphic designer or an agency owner to create emails that look beautiful and are on brand. 

How Does Flodesk Studio Work?

The app really is impressive- and I say that as someone who has worked in marketing for the last 12 years and is not easily impressed! Yes, there is AI involved but not in the way you normally think. Which was a relief for me because I am tired of all the generic, AI-generated copy and images we are seeing everywhere. 

You prompt Flodesk Studio with a description of the email you’d like to create and before it gets to work it actually asks follow up questions so that the result it produces feels authentic to your brand and useable.

Here is an example of the back and forth conversation I had with Flodesk Studio and the end result!

Why I think You’ll Love Flodesk Studio…

My top three reasons why I think you should try (and will love) Flodesk Studio!

1- Prompt to create gets you ~80% of the way there, generating three types of emails off the bat (visual, banner, and plain text). You don’t need to reinvent the wheel every time and you also don’t have to waste time trying to create fresh design from scratch.

2- Works best with Flodesk, but you can also use it with your ESP of choice – no need to make a big switch right now! We love Flodesk but we understand that you might not want to switch platforms right now. No worries- you can still use Flodesk Studio and save time on your email marketing.

3- Edit the way your brain works — agentically or manually! So you can refine in chat or manually in the editor. Either way, your emails will look professionally designed! 

Marketing isn’t getting any simpler. If tools can save me time without sacrificing quality, I’m all for them! And this is one of the few AI-supported tools I’ve used that feels like it was built for marketers.

Studio is in beta right now, which means it’s completely free! No credit card, no catch. BUT it won’t stay free forever. Eventually Flodesk will have to charge, but not to worry. You can go right ahead and try it risk-free now and see what you think!

Sign up and try it now for free —> studio.flodesk.com

Happy creating!