Do you have an email list? How often do you send emails? Are you actively growing your list? 

Email Marketing generates an average ROI of $42 for every $1 spent and 80% of businesses say email increases customer retention. It is a valuable tool that can provide you with informative data to help you make critical decisions in your business. 

With all the value that Email Marketing can provide to you as a business owner, why do so many business owners struggle when it comes to email? 

• Lack of Strategy 
• Inconsistency sending emails 
• Over reliance on organic social media marketing 
• Fear of “annoying” their customers
• Unsure of what to send 
• Lack of Content / Images 

An effective email that results in a conversion can absolutely say “buy my thing.” BUT… an effective email strategy that results in recurring ROI says “this is the answer to the question you have in your head without even asking it.” 

Here are a few helpful questions to set yourself up for success in your email marketing:

• Consider launches, new product drops and new offers
• When are you most busy? Least busy? 
• What products or services do you want to focus on selling in the next 90 days? 
• Do you offer a subscription or membership that needs to be explained? 
• Are you taking time off at any point in 2025? 
• What revenue goal would you like to meet in the next 90 days? 
• How many purchases do you need to meet that goal? 

Email marketing strategy begins with understanding who you are speaking to which allows you to sell more effectively, when you can picture your customer / client. 

Once you can picture your customer and who you are emailing, you can practice some of these best tips for email writing:

1. Subject Line
   1. This is where 80% of users decide to open an email 
   2. Use curiosity, urgency or personalization 
   3. Keep it under 9 words or 60 characters 
   4. Emojis can help you stand out in the inbox 
2. Body Copy
   1. Keep it conversational & concise 
   2. Use personalization 
   3. Use line breaks strategically 
   4. ONE clear call to action per email 
   5. Add gifs for movement 

Your Next Steps… 

• Find an email service provider that you like (if you do not have one already). I would suggest Flodesk for service providers and Privy for product based. 
• Begin building your list. Use a lead collection tool (ie: coupon or freebie) and share that on your socials, in your storefront and at events. 
• Create an email calendar based on the goals you have for your business and what you want to focus on.

Did you find this helpful? I share tips just like these in emails on a weekly basis. Click here to jump on my list and get access to trainings, resources and insights for free!