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Unless you have been living under a rock this past week I am SURE you heard of a little something called “Amazon Prime Day.” Andddd you may have even been like me and bought a deal or two (or three… or four). But even if you didn’t there were plenty of shoppers who did. Amazon […]

Entrepreneurship, Social Media

Steal Amazon’s Prime Day Marketing Strategy

Get more eyes on your content!

Social Media, Strategy

Do you feel like IG isn’t showing your posts to ANYONE? Like your reach is super low which means you are also seeing less engagement? The good news is that there are things you can to do increase post visibility! Here are three of my favorite ways to do that… ONE – Create content people […]

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Did you know that only 3-6% of your followers actually SEE your posts on Instagram? There are so many things we CAN control when it comes to social media… the type of content we create, how we position our messaging, our branding, our consistency… But we don’t control the algorithms. And even when a post […]

Email Marketing

Where to start with your email list

Nine CTA ideas for your next post

Social Media, Strategy

I see you! You are working hard to create awesome content. You are carefully thinking about what to post, finding the best times to post and investing time and energy into hashtag research. You have a message! And you are adding value. And people are seeing it! But perhaps they aren’t interacting with it the […]

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Question for ya…  Have you ever opened Instagram with every intention of posting but then found yourself mindlessly scrolling through reels for an hour?  Yep- I’ve been there too.  It’s so easy to get distracted when IG is such a goldmine of great content (and thanks to the algorithm they serve up the exact kind of stuff […]

Social Media

What should you be doing daily on IG?

Stop worrying about THIS on Instagram!

Social Media

I want to take something off your plate today! And that something is focusing so much on the number of followers you see / don’t see when it comes to your social media platforms.  Can more followers lead to more sales? They can! But only if they are the right people. And only if those people are […]

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Has Instagram not worked for you a time or two? Maybe you thought it was just you? But in reality IG was actually DOWN and no one could get on? This has happened before and it will happen again! IG outages are something that could have potentially cut into your bottom line if you are solely […]

Social Media

The Importance of Building an Email List

THE Question: How To Get More Followers

Social Media

I get asked this question all the time… and to be honest, I hate answering it. The question is… “How do I get more followers?” And the reason why I hate answering it is that truthfully we don’t need hundreds of thousands of followers to make money on social media.  You can make money and grow your […]

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Do you dread caption writing? Well, I have good news!  You DO NOT need to be a great writer in order to connect with your audience via captions on social media.   The truth is you just need to follow a simple structure where you can plug in your thoughts. I know a lot of business […]

Social Media

My No-Fail 3 Step Caption Structure

How to show your customers appreciation online

Entrepreneurship, Social Media

I’m sharing six things you can do to show your appreciation for your community in the digital space! This is SO important! Why? *you want your customers to feel like they are truly part of your community *you want to retain customers and build loyalty *you want to build trust via social proof on your digital […]

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