By Stephanie Paradiso, Flodesk Partner & Founder of Inspired Social Collective When I first discovered Flodesk it was a no-brainer for me to switch from my old platform to this one. As a marketing strategist who works with design-driven, service-based, and product-based businesses, I’ve worked with many email platforms both personally and alongside my clients… […]

As you begin thinking about what Q4 will look like for your business, I wanted to share three things we would NEVER let our clients do during Black Friday or the holiday sales season. I think this gives great perspective into about an agency works and how we guide our clients to success!  ONE: We would never […]

“ What should my brand be thinking about in July to prepare for the holiday season?” The number one thing that we are looking at for our clients right now is brand awareness. So how can we create even more brand awareness in July, August, September, even into October? That way when the holiday season arrives […]

According to consumers, 60% of clients prefer email over social media for brand communication.  Unlike social media, you own your list and the contacts on it and you can communicate with your audience no matter what.  You can create emails that house more than one idea or topic at a time. Understanding that email marketing […]

Do you have an email list? How often do you send emails? Are you actively growing your list?  Email Marketing generates an average ROI of $42 for every $1 spent and 80% of businesses say email increases customer retention. It is a valuable tool that can provide you with informative data to help you make […]

The power of suggestion is a huge driver of additional cart revenue, especially on Black Friday when adding something extra to an order makes sense since it is on sale.  Naturium (they make my FAV body wash ever) just launched a brand new product today. It’s a body butter from the same line as the […]

The larger your email list the more potential conversions you can have over the course of the holiday season, including Cyber Week. Email is a fantastic VITAL tool for the holiday season. And the good news is that there is still plenty of time for you to grow your list before then. Here are two […]

Are you ready for the best round up and analysis of digital marketing news you can use for your small business this Black Friday? A lot of that spending will happen during Black Friday / Cyber Monday weekend (BFCM). Consumers are already making lists and starting to plan ahead. In fact, 40% of GenZ shoppers […]

There are some celeb-founded brands out there that just seem like a quick money grab (I’m looking at you R.E.M. Beauty) but there are also MANY out there that are doing it so well. The thing that makes the biggest difference in the eyes of the consumer? If the celeb is showing up for the […]

👀 INSPO FOR YOU: THE COLLAB QUEEN RN 👀 One of the big topics that has been coming up a lot…and I mean A LOT… in my coaching calls with clients this month is the idea of “borrowing other people’s audiences.” This is a key strategy we are implementing now as we prep for a […]