By Stephanie Paradiso, Flodesk Partner & Founder of Inspired Social Collective

When I first discovered Flodesk it was a no-brainer for me to switch from my old platform to this one. As a marketing strategist who works with design-driven, service-based, and product-based businesses, I’ve worked with many email platforms both personally and alongside my clients… believe me, I’ve seen it all!

In my opinion,  none of the other platforms I had worked with hit the balance between aesthetics, strategy, and simplicity like Flodesk did. It was the first platform that didn’t make me feel totally overwhelmed. Which of course made me fall in love with email marketing even more!

Flodesk has evolved so much in just a short period of time and I am obsessed with sharing it with my clients now because it is well-suited for businesses of all kinds; service, creative, product-based and digital offers! 

With new features, powerful integrations, and amazing automations, it’s becoming the all-in-one marketing tool I use to market my own agency as well as my client’s and their brands.

In this post, I’m breaking down:

1. How Flodesk has evolved in 2025 (and what’s coming next)
2. The newest integrations that are changing the game
3. Why it’s still my top recommendation for small business owners

But before we jump in, I want to share that I’m a Flodesk Partner. That means if you sign up through my link, I may earn a small commission, but I only ever recommend tools I use daily and truly believe in and this is one I know we would not function without.

Flodesk Has Evolved Since It’s Launch

When Flodesk launched, its appeal was in simplicity… drag-and-drop (similar to Canva), a user-friendly interface, and one pricing tier.

That core simplicity is part of the brand ethos and hasn’t changed. But what’s exciting is how much more powerful it’s become- especially because I can now suggest it to ALL of our clients regardless of business model.

Over the past year, Flodesk has rolled out a bunch of new features that have transformed the way brands can send email including…

• Segmentation  and tagging upgrades: This makes it easier to personalize messages and send behavior-based campaigns –  hello strategy! 
• Ecommerce integrations with Shopify, Thrivecart, and other platforms that let you automate sales follow-ups and product-specific workflows. This was a GAME CHARGER for me. Prior to this update we had been suggesting other platforms (that were also way more expensive) to our product-based clients. Now we can streamline everything by using Flodesk for all!
• New automation triggers: meaning we can now further customize the experience for every brand and their audience. 

Flodesk is no longer just a tool we use to send emails… It’s an experience builder. And you know we are OBSESSED with the experience at ISC.

Why I Still Choose Flodesk As Our Agency Tool

Here’s why Flodesk remains my non-negotiable:

1. It Keeps My Brand Beautiful

As a creative agency, visuals matter. Every email that goes out from Inspired Social or one of our clients is a reflection of a carefully curated brand. Flodesk allows me to design gorgeous emails without coding and it ensures they are as aesthetic as they are strategic. 

2. It’s Built for People Who Aren’t Super Tech-Savvy

I love that my clients can actually use it. I’ve onboarded clients ranging from interior designers to nonprofit founders to attorneys, and they all can send an email without having to wait for our agency to create one. This means so much to me- as I want my clients to be able to take quick action when needed after we set them up for success.

The interface is visual, intuitive user-friend…. especially for business owners who aren’t tech-savvy.

3. It Simplifies Automation

Flodesk automations are powerful. You can build customer journeys without having to figure out tons of factors because much of it is all laid out for you. I’ve created everything from multi-part welcome series to full launch funnels without leaving the platform.

4. It’s Affordable!

Flodesk has amazing pricing! With plans that start at just $19, you can select one that works best for your needs. This is probably one of my most favorite reasons why we use Flodesk for our clients- it doesn’t add a huge monthly expense but still produces an amazing ROI!

We will continue to use Flodesk as a powerful tool in our agency as well for our clients. We love how simple and easy it is to navigate and that it is woman-owned!

Final Thoughts

Flodesk has evolved from a beautiful beginner-friendly tool into a strategic marketing must-have. We use it within our agency to create welcome workflow, lead capture forms, share lead magnets, send newsletters and more. It is the all-in-one tool I can’t live without. And neither can our clients!

If you’re ready to simplify your email marketing while keeping it stunning and strategic, I can’t recommend Flodesk enough. It is an investment you will be glad you made. Not only is email marketing one of the best digital tools you can use to get your message out to your audience, it also has the best ROI for any digital marketing tactic!

Here is my gift to you, because we love a good deal!

👉 Try Flodesk here and get 25% off your entire first year!

***(Flodesk Partner link – I may earn a commission if you sign up, but I only share tools I genuinely use and love.)