According to consumers, 60% of clients prefer email over social media for brand communication.  Unlike social media, you own your list and the contacts on it and you can communicate with your audience no matter what.  You can create emails that house more than one idea or topic at a time. Understanding that email marketing […]

Do you have an email list? How often do you send emails? Are you actively growing your list?  Email Marketing generates an average ROI of $42 for every $1 spent and 80% of businesses say email increases customer retention. It is a valuable tool that can provide you with informative data to help you make […]

The power of suggestion is a huge driver of additional cart revenue, especially on Black Friday when adding something extra to an order makes sense since it is on sale.  Naturium (they make my FAV body wash ever) just launched a brand new product today. It’s a body butter from the same line as the […]

The larger your email list the more potential conversions you can have over the course of the holiday season, including Cyber Week. Email is a fantastic VITAL tool for the holiday season. And the good news is that there is still plenty of time for you to grow your list before then. Here are two […]

Are you ready for the best round up and analysis of digital marketing news you can use for your small business this Black Friday? A lot of that spending will happen during Black Friday / Cyber Monday weekend (BFCM). Consumers are already making lists and starting to plan ahead. In fact, 40% of GenZ shoppers […]

There are some celeb-founded brands out there that just seem like a quick money grab (I’m looking at you R.E.M. Beauty) but there are also MANY out there that are doing it so well. The thing that makes the biggest difference in the eyes of the consumer? If the celeb is showing up for the […]

👀 INSPO FOR YOU: THE COLLAB QUEEN RN 👀 One of the big topics that has been coming up a lot…and I mean A LOT… in my coaching calls with clients this month is the idea of “borrowing other people’s audiences.” This is a key strategy we are implementing now as we prep for a […]

Should you have a Labor Day sale? It’s a great time to host a sale because consumers will be in the shop-y mood thanks to Labor Day being a weekend also known for great discounts. Here’s a few questions to help you decide if having a sale is aligned with your business goals right now… […]

👀 INSPO FOR YOU: HOW RARE BEAUTY USES SMS 👀 SMS texts from brands- I think this is an either love it or hate it type of vibe. Personally I wake up to 20 different brand texts everyday because ya know I love a coupon and you bet I am putting my phone number into […]

Unless you are brand new here then you KNOW I am all about doing some good, old fashioned research. Now, back in 2007 when I was in college we did have internet (despite what my oldest daughter says…) but I still remember going to the library and pulling books out of the stacks for my […]