👀 INSPO FOR YOU: THE COLLAB QUEEN RN 👀 One of the big topics that has been coming up a lot…and I mean A LOT… in my coaching calls with clients this month is the idea of “borrowing other people’s audiences.” This is a key strategy we are implementing now as we prep for a […]

Should you have a Labor Day sale? It’s a great time to host a sale because consumers will be in the shop-y mood thanks to Labor Day being a weekend also known for great discounts. Here’s a few questions to help you decide if having a sale is aligned with your business goals right now… […]

👀 INSPO FOR YOU: HOW RARE BEAUTY USES SMS 👀 SMS texts from brands- I think this is an either love it or hate it type of vibe. Personally I wake up to 20 different brand texts everyday because ya know I love a coupon and you bet I am putting my phone number into […]

Unless you are brand new here then you KNOW I am all about doing some good, old fashioned research. Now, back in 2007 when I was in college we did have internet (despite what my oldest daughter says…) but I still remember going to the library and pulling books out of the stacks for my […]

Unless you have been living under a rock this past week I am SURE you heard of a little something called “Amazon Prime Day.” Andddd you may have even been like me and bought a deal or two (or three… or four). But even if you didn’t there were plenty of shoppers who did. Amazon […]

Do you feel like IG isn’t showing your posts to ANYONE? Like your reach is super low which means you are also seeing less engagement? The good news is that there are things you can to do increase post visibility! Here are three of my favorite ways to do that… ONE – Create content people […]

Did you know that only 3-6% of your followers actually SEE your posts on Instagram? There are so many things we CAN control when it comes to social media… the type of content we create, how we position our messaging, our branding, our consistency… But we don’t control the algorithms. And even when a post […]

I see you! You are working hard to create awesome content. You are carefully thinking about what to post, finding the best times to post and investing time and energy into hashtag research. You have a message! And you are adding value. And people are seeing it! But perhaps they aren’t interacting with it the […]

Question for ya…  Have you ever opened Instagram with every intention of posting but then found yourself mindlessly scrolling through reels for an hour?  Yep- I’ve been there too.  It’s so easy to get distracted when IG is such a goldmine of great content (and thanks to the algorithm they serve up the exact kind of stuff […]

I want to take something off your plate today! And that something is focusing so much on the number of followers you see / don’t see when it comes to your social media platforms.  Can more followers lead to more sales? They can! But only if they are the right people. And only if those people are […]