As you begin thinking about what Q4 will look like for your business, I wanted to share three things we would NEVER let our clients do during Black Friday or the holiday sales season. I think this gives great perspective into about an agency works and how we guide our clients to success! 

ONE: We would never allow clients to create a black Friday offer without a strategic marketing plan. 

They would never create a sale / offer and just post about it on social media without any pre-planned marketing efforts or pre-warm up period. Skipping these things doesn’t allow for success. If you are just posting about a sale on Black Friday you are going to get LOST in a sea of sales. Using strategic tactics before, during and after helps you maximize the sales magic of the season. It’s an opportunity you don’t want to waste.

TWO: We would never allow a client to think that their business can’t translate into a Black Friday / holiday season offer. 

With enough planning and creativity we can turn ANY business in any industry into a campaign, even if you don’t sell something that can be discounted (IE: real estate agent, therapy practice, insurance). Holiday campaigns can lean on emotion unlike any other time of the year, which is lightening in a bottle. Even if you don’t offer a discount you CAN create a campaign that gets seen.

THREE: We would never allow our clients to offer a random discount.

Instead, we plan a stacked strategy, which includes a strategic discount (money off or percentage? It depends on the offer! We figure it out together based on what we know will be a juicier sales message to the customer), a bonus stack or free gift with purchase – all designed to INCREASE PROFIT AND SALES! This is a huge part of the program we teach starting in September. Figuring out what to offer, when and how is key.

Now you know the three things we would never do. Want to know all the things we say YES to??

CLICK HERE to download our Route To Revenue guide- filled with the actions you’ll want to take in order to prep your business for sales success in Q4. 

These are the same actions we use to prep our own agency offers as well as our clients’! I hope it helps you develop the first few steps of your holiday sales plan.

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