According to consumers, 60% of clients prefer email over social media for brand communication.  Unlike social media, you own your list and the contacts on it and you can communicate with your audience no matter what.  You can create emails that house more than one idea or topic at a time. Understanding that email marketing […]

Do you have an email list? How often do you send emails? Are you actively growing your list?  Email Marketing generates an average ROI of $42 for every $1 spent and 80% of businesses say email increases customer retention. It is a valuable tool that can provide you with informative data to help you make […]

The larger your email list the more potential conversions you can have over the course of the holiday season, including Cyber Week. Email is a fantastic VITAL tool for the holiday season. And the good news is that there is still plenty of time for you to grow your list before then. Here are two […]

Did you know that only 3-6% of your followers actually SEE your posts on Instagram? There are so many things we CAN control when it comes to social media… the type of content we create, how we position our messaging, our branding, our consistency… But we don’t control the algorithms. And even when a post […]