“ What should my brand be thinking about in July to prepare for the holiday season?” The number one thing that we are looking at for our clients right now is brand awareness. So how can we create even more brand awareness in July, August, September, even into October? That way when the holiday season arrives […]
There are some celeb-founded brands out there that just seem like a quick money grab (I’m looking at you R.E.M. Beauty) but there are also MANY out there that are doing it so well. The thing that makes the biggest difference in the eyes of the consumer? If the celeb is showing up for the […]