Email visibility is NOT based on “the algorithm” (unlike social media platforms). Either someone opens it or they don't. As long as they correctly entered their email address they WILL get the email.
You don't own your social media pages and have zero control over what happens to them. What if your Instagram was taken down tomorrow? Or you were locked out of your account? You need a back up method to communicate!
Email marketing has a return on investment of approx. $42 for every $1 spent.
You can create deeper connection and relationships via email with your audience.
You can get creative, have fun and create exclusive content for your email list VIPS.
You can directly SELL to your audience via email in an impactful way.
here is why building an email list is a
& why you need it in your strategy