Email visibility is NOT based on “the algorithm” (unlike social media platforms). YOU'LL GET MORE VISIBILITY WITH A STRATEGY THAT INCLUDES BOTH EMAIL AND SOCIAL MEDIA.
here is why building an email list is a non-negotiable
& why you need it in your strategy
- 91 percent of email US-based adult email users like to receive promotional emails from companies they shop with and support.
- Email is nearly 40 times MORE effective than Facebook and Twitter combined in helping convert leads to customers.
- 60 percent of consumers say they’ve made a purchase as the result of a marketing email they received vs 12.5% of conversions happening via social media "buy" button.
- EMAIL MARKETING HAS A RETURN ON INVESTMENT OF APPROX. $42 FOR EVERY $1 SPENT.
businesses that use emails are 40 TIMES more successful than those that don't.
(SOURCE: MCKINSEY & CO)