Did you know that only 3-6% of your followers actually SEE your posts on Instagram? There are so many things we CAN control when it comes to social media… the type of content we create, how we position our messaging, our branding, our consistency… But we don’t control the algorithms. And even when a post […]

I see you! You are working hard to create awesome content. You are carefully thinking about what to post, finding the best times to post and investing time and energy into hashtag research. You have a message! And you are adding value. And people are seeing it! But perhaps they aren’t interacting with it the […]

Question for ya…  Have you ever opened Instagram with every intention of posting but then found yourself mindlessly scrolling through reels for an hour?  Yep- I’ve been there too.  It’s so easy to get distracted when IG is such a goldmine of great content (and thanks to the algorithm they serve up the exact kind of stuff […]

I want to take something off your plate today! And that something is focusing so much on the number of followers you see / don’t see when it comes to your social media platforms.  Can more followers lead to more sales? They can! But only if they are the right people. And only if those people are […]

Has Instagram not worked for you a time or two? Maybe you thought it was just you? But in reality IG was actually DOWN and no one could get on? This has happened before and it will happen again! IG outages are something that could have potentially cut into your bottom line if you are solely […]

I get asked this question all the time… and to be honest, I hate answering it. The question is… “How do I get more followers?” And the reason why I hate answering it is that truthfully we don’t need hundreds of thousands of followers to make money on social media.  You can make money and grow your […]

Do you dread caption writing? Well, I have good news!  You DO NOT need to be a great writer in order to connect with your audience via captions on social media.   The truth is you just need to follow a simple structure where you can plug in your thoughts. I know a lot of business […]

I’m sharing six things you can do to show your appreciation for your community in the digital space! This is SO important! Why? *you want your customers to feel like they are truly part of your community *you want to retain customers and build loyalty *you want to build trust via social proof on your digital […]

2022 is off to a _____ start. You fill in the blank.   You may already be rocking your way through 2022. Or may be feeling stuck.  If you are the latter, read on… You envision 2022 as your best year yet- but there are so many things you want to do and can do and need to do that […]

Think of your social media as a boutique on Main Street. 🏬 If your products / offers are your inventory…And your feed is the storefront window… THEN YOUR DMS ARE THE “HI! HOW CAN I HELP YOU?” WHEN SOMEONE WALKS IN. In my 10 years as an entrepreneur one of my business ventures was a […]